Al Carrafiello, President of Hamilton and District Soccer
Unless you have an exclusive sponsorship contract, the organization you support will likely seek other financial sponsors as well. This could result in your business co sponsoring an event with a competitor, or worse, with another business or organization that isn't in line with your corporate ideals. For example, if you're a green, environmentally conscious company sponsoring an event also sponsored by a major chemical production company, the sponsorship has the potential to inadvertently associate you with the other organization. 1 Jan, 2010: When I awoke a thin patchy covering of snow lay about the ground. It must have fallen gently in the night, for I could not hear for the multitude of sounds that eventually rocked me to sleep. On the road was a different story. A snowball effect,…